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3 More Reasons for Brands to Use Instagram to Boost Influence and Sales
The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
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Coolest Home Offices 2014
Sure, the World's Coolest Offices are great eye candy--but they're not exactly attainable for everyone. This year, we asked you to submit pictures of your own amazing home workspaces via Twitter,...
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How to Learn from Social Media (without Wasting Time)
Customers have a lot to say about your product on social media--so it's important you take the time to listen.
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7 Lessons From Beyonce's Social Media Guru
Beyonce's digital media strategist opens up about how she engages with her fan base.
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Finally: Now You Can Edit Captions on Instagram
Gone are the days of deleting and reposting photos when an error is discovered.
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The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
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Behind the Scenes of Jessica Alba's Honest Company
The actress and startup founder uses her Instagram account to give fans a sneak peek into what it's like to work at her company.
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The Top 10 Instagram Locations of 2014
The social media network's most common tags span five countries, and include theme parks, shopping malls, and sports arenas.
View ArticleSmall Business Saturday 2014: Instagraming the UK's entrepreneurs
To celebrate Small Business Saturday we're posting images of small companies throughout the day. To get involved tweet a picture of you in your business to @BusinessZone .
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Oh, Snap! Instagram Has More Users Than Twitter.
The photo-based social network announced a verified user feature, taking a page from Twitter, which it has just surpassed in user numbers.
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Twitter Co-Founder: 'I Don't Give a Sh*t' If Instagram Has More Users
In an interview, Evan Williams doesn't mince words comparing Twitter to Facebook-owned Instagram.
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Instagram Treats Users to Five Fresh, New Filters
Their names are predictably funky, but they look pretty sweet.
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Instagram Just Murdered All of Its Robots
That's why your follower count just went down.
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When it Comes to Engaging Customers, Instagram Beats Twitter
A new report shows how people respond to content on the social platforms.
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This Startup Solved Instagram's Spam Problem Before Instagram Did
TheAmplify says its algorithm can connect marketers with only "the perfect influencers."
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Cosmetic Firms Reinvent Their Marketing Using Instagram
Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
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14 Eye-Opening Instagram Statistics
If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
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A Small-Business Owner's Guide to Using Instagram Effectively
Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in A Teenager’s View on Social Media, “Instagram...
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Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
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The Best Ways to Pump Up Your Instagram Strategy (Infographic)
Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
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Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
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Instagram Rolls Out New 'Carousel' Ads
Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
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Gary Vaynerchuk: To Give a Great Speech, Prepare for Battle
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, talks about strategies to prepare for keynotes, how stay authentic on Instagram, and more.
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5 Ways to Make Your Instagram Photos Stand Out
Approaching your subjects the way a photojournalist would can help you tell your story with greater success -- and fewer headaches.
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Gary Vaynerchuk: How to Build a Smart Instagram Strategy
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains how to make the most of Instagram, whether Kickstarter is a good way to start a business, and more.
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6 Ways To Get 'Instaresults' to Grow Your Instagram Account
While many entrepreneurs have Instagram accounts, they may not be taking full advantage of its potential reach.
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The Modern Storefront: What Instagram Could Mean For Your Business
Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
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Influencer Marketing on Instagram: The Next Frontier
Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
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8 Inspiring Instagram Accounts You Should Follow
Take a peek into the daily lives of successful individuals through images and 15-second video clips.
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Influencer Marketing on Instagram: Engagement and Measurement
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
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In Tech: Microsoft tries to win mobile friends
Looking for a new app for making "to-do" lists on your Apple or Android phone? You could use Apple's Reminders or Google's Keep. But Microsoft is hoping you'll try Wunderlist, created by a German tech...
View ArticleThe 100 Most Popular Emoji Hashtags on Instagram (Infographic)
Exactly one month after Instagram announced it would allow users to hashtag emojis to boost photo discovery and exploration, Curalate, an analytics firm, has compiled a list of the platform’s most...
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Google Wants to Count the Calories in Your Instagram Food Pictures
Google is working on an app to help you lose weight. But too bad it’s based on bogus science. The app, unveiled at this week at a tech conference in Boston, uses algorithms to analyze photos of food...
View ArticleThe Science of Brands on Instagram (Infographic)
No other social platform provides an experience as incredibly focused and engaging as Instagram. With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand....
View ArticleHow We Doubled Our Instagram Followers in Less Than 8 Hours
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on...
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A Powerful Way to Use Instagram to Recruit Employees
I recently became a user of Instagram. I'm so busy on LinkedIn and Twitter, I barely have time for Facebook, let alone another platform. However, with two daughters that wanted Instagram accounts, I...
View Article11 Reasons Why College Is The Best Time To Be An Entrepreneur - Forbes
Entrepreneurship is the millennial thing to do. We're all familiar with the Facebook, Snapchat, and Instagram stories, where 20-something college students somehow manage to build-up multi-billion...
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Instagram Just Made the Biggest Change in Its Company History
Why the platform's latest moves are designed to show it isn't square.
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